Motherhood. On Your Terms™.

Our Mission: Parenting with Purpose

We’re creating game-changing products and judgment-free conversations to build a community that supports, elevates, and unites women through all the roles they juggle—including being a mom.

Our Story: Feminism, Freedom and Family

Hello! We are Sam and Jared, a wife-and-husband team based in St. Louis, Missouri. We have two kids, Exton and Oden. (Babyation’s Chief Kid Officer and Chief Toddler Officer, respectively). We are committed to a world in which products for families are not just an afterthought.

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Our game-changing Pump is only one click away

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