Motherhood. On Your Terms™.
Our Mission: Parenting with Purpose
We’re creating game-changing products and judgment-free conversations to build a community that supports, elevates, and unites women through all the roles they juggle—including being a mom.
Our Story: Feminism, Freedom and Family
Hello! We are Sam and Jared, a wife-and-husband team based in St. Louis, Missouri. We have two kids, Exton and Oden. (Babyation’s Chief Kid Officer and Chief Toddler Officer, respectively). We are committed to a world in which products for families are not just an afterthought.